CategoryStorytelling

October 30, 2020 — We’re taught to communicate with words. We write essays, prepare speeches, and take written notes. But words aren’t always the best option for conveying information and ideas. Sometimes the best way to tell stories is through thoughtfully crafted visuals, not long paragraphs of text. Read more…

January 27, 2020 — Want to build a website or PWA that attracts a large audience and then converts as much of that audience into paying customers as possible? If that’s the case, what you need to do is use storytelling in your design. Read more…

October 21, 2019 — When someone reads a story, they have certain expectations about how that story will unfold. And they have them even if they don’t know how to articulate them. The same is true about users coming to our websites. We can pull principles from storytelling to help us meet and, hopefully, exceed those user expectations. Read more…

April 16, 2019 — Story structure can be the lens through which we view websites. It helps us step into the user’s shoes and understand where and how users interact with our websites. We, web professionals and site owners, are characters in their story and it’s about time we acted like it. Read more…

March 9, 2018 — As attention spans shorten and visitors just want to get to the good stuff on a website, designers have to get more creative in how they communicate their website’s “story.” This article suggests techniques that can be used in web design. Read more…

February 24, 2016 — This is an experiment in a slightly different format for Smashing Magazine – using a storytelling approach to convey the same lessons learned that a traditional article would have provided. Read more…

October 28, 2013 — In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference. Read more…

May 13, 2013 — We have conceptualized different uses of multiple screens to tell stories. All of us, from every corner of the globe, have intensely rich cultures filled with stories and fables. Read more…

March 19, 2013 — Deciding on the story for your app requires careful thought and creativity. Most stories have a lesson, and indeed most apps do, too. As all app developers know, the production process follows a formula, and it’s no different when adapting a book into an app. Read more…

July 12, 2011 — Nike wasn’t the first website to use parallax scrolling and certainly isn’t the last. Above and beyond the technical wizardry of parallax websites, the common thread that each seems to embody is the story. That’s what makes them great. Read more…