CategoryCorporate

August 25, 2010 — What do corporate websites have in common with other people’s children? Three things: they have their charm, like finger-paintings on the refrigerator; they can be useful, if infrequently; they are usually admired only by the people who created them. Read more…

August 20, 2009 — In this article we’ll examine the issues that face corporate blogs, we’ll observe some current trends, and we’ll look at a large sample of blogs from companies of various sizes in a wide variety of industries. Read more…

August 9, 2009 — I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish. Read more…

February 11, 2009 — We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. Read more…

January 29, 2009 — Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, the designer may have the sole discretion in making color choices, but many times a color scheme has already been established and needs to be followed. In situations where a company already has a strong brand, color usage for the website can either build or take away from this. Read more…

October 6, 2008 — It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design. Read more…