CategoryContent Strategy

October 29, 2021 — Stop wasting time and effort writing copy that falls flat. Raise your copywriting game and boost your powers of persuasion with these rich and informative online resources. Read more…

September 10, 2021 — They say content is king, and they’re right. The web has unlocked untold possibilities for storytellers — provided the story is right, of course. Here are some of our favorite examples of editorial content thriving in the digital realm. Read more…

April 21, 2021 — As designers, we are often burdened by the responsibility of producing and managing website content. It’s not our job to write it, but it’s not the client’s either. We can avert disaster by including content production in the design process. Read more…

August 14, 2020 — SEO is an ever-changing world. Blink and you’ll miss the latest best practices, thought leaders, and tools. Feeling out of touch is natural. This guide is your way back into the groove, baby. Read more…

July 1, 2020 — Information architecture is the process of categorizing and organizing information to create structure and meaning. To give this context, this article explores not only the basics of information architecture, but also the broader view of the information age, how we use information and how it impacts our world and our lives. Understanding the bigger picture enables us to get a much clearer perception of the value that good information architecture delivers to help our information-overloaded lives. Read more…

June 28, 2019 — For large-scale and e-commerce sites, the search experience is an increasingly critical tool. You can vastly improve the experience for users with thoughtful microcopy and the right contextualization. Read more…

November 29, 2018 — Using a Structured Content Management System (SCMS) can be a great way to free your content from a paradigm that begins to feel its age. In this article, Knut Melvær suggests some overarching strategies, with some concrete real-world examples on how to think about working with structured content. Read more…

March 7, 2017 — What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? Read more…

July 28, 2016 — Does writing microcopy need to be considered an essential part of the design process? Most definitely, yes. Words, for the most part, still form the backbone of communication on the web, even with the emergence of new technologies such as Voice User Interfaces (VUI). Read more…

February 16, 2016 — As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understand that responsive design focuses on how users will access the content. Read more…