Serifs, sans serifs and… scripts. In theory not a bad typographic palette to play with, but when it comes to practice, the options are always far fewer.
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This article relies heavily on numbers and aims to provide an understanding of character sets, Unicode, UTF-8 and the various problems that can arise.
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A strong understanding of how designers control meaning is essential for anyone interested in graphic design or typography. In a previous article, we discussed how sophisticated and complex visual and verbal language can get, examining instances that show how type can be used to effectively take control of meaning.
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What is it that makes a typeface into a text font, instead of a font for larger sizes? The answer differs slightly, depending on whether one aims for print or Web-based environments.
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I had thought of terms like “intellectual property” or “intellectual theft” as being of fairly recent provenance, so my eye was caught by the latter’s use in a headline of a 1930 edition of the American trade journal The American Printer.
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Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows the designer to know when to focus on legibility and when to focus on readability.
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The Web font revolution that started around two years ago has brought up a topic that many of us had merrily ignored for many years: font rendering. The newfound freedom Web fonts are giving us brings along new challenges.
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Clever graphic designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design.
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The practice of using a large letter to mark the start of a text has been around for almost two thousand years. Illustrated caps increased usability by marking important passages and guiding readers through the text. Unlike their historic counterparts, drop caps on the Web don’t add value in terms of usability or readability—and they are hard for Web developers to control, often rendering differently across browsers.
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It has been said that “we read best what we read most”. This quote was used as a type specimen in Emigre magazine in the late 1980’s by Zuzana Licko. It was written in defense of her typefaces, whose elemental shapes—designed with the strictures of the early HP laser printer in mind—challenged the commonly held notions of what made typefaces legible.
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