When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up.
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The Web is awash in content. A recent Moz article reports that 92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility, build brand awareness and, especially of late, improve SEO.
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When a group wants to generate ideas for a new product or to solve a problem, you will usually hear the clarion call, “Let’s brainstorm!” You assemble a group, spell out the basic ground rules for brainstorming (no criticism, wild ideas are welcome, focus on quantity, combine ideas to make better ideas) and then have people yell out ideas one at a time.
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If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?
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Thanks to the skyrocketing popularity of mobile devices, a new generation of designers and CMS developers has found the religion of Structured Content. Once the domain of semantic markup purists and information architects, structured content models are at the heart of most multi-channel and multi-device Web projects.
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“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps.
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If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages.
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Everyone is talking about content. Googling the phrase “content strategy” retrieves almost 50 million results — a clear indicator that interest in content is very much in the zeitgeist. By the time you read this, I expect that number will have grown even higher.
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The mobile Web has gotten a bum rap. It spends most of its time either in the shadow of the desktop or playing the role of the native app’s frumpy friend. Luckily, we’ve got the tools to change that. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. That’s the good news. The bad news? These tools are worthless if you don’t have license to use them.
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Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
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